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A massive decal on the Business Design Centre in London, England promoting the "droidcon London" conference.

droidcon London

Branding and marketing for tech conference

Role: Brand Manager, Graphic Designer, Illustrator

droidcon London is Europe’s largest Android technology conference.


Each year the conference welcomes 2,000 attendees for 2 days of talks, workshops, and networking.


In 2018 and 2019, I managed and designed the branding and marketing collateral of the conference.

droidcon London attendees walk over a massive floor decal at the 2019 conference
droidcon London 2018 conference program guide

My first droidcon London was the tenth iteration of the event — a milestone celebrated throughout our branding and marketing campaign. Every visual for the event, from the onsite signage to a massive 4-meter balloon was themed around the idea of “droidcon London’s 10th Birthday Bash” and featured Google’s iconic Android character in assorted party gear (hats, bow tie, sunglasses).

A photo illustrating the enormous scale of droidcon London 2018
Two volunteers in droidcon London 2018 t-shirts
The crowd at droidcon London 2018, with some onstage conference branding in the background
A droidcon London 2018 attendee with their swag tote bag
A massive decal at the Business Design Centre in Angel, London, England where droidcon London 2018 w
Cupcakes featuring droidcon London 2018 branding
Digital signage with the schedule for droidcon London 2018
A birthday cake celebrating droidcon London's 10th "birthday"
A droidcon London 2018 volunteer models his shirt and holds the conference event guide
Stacks of swag t-shirts for droidcon London 2018.

For 2019, we chose to celebrate another tech milestone — the 50th anniversary of the moon landing (which, if I’m being honest, was just a great excuse to put the android into various lunar situations).

Me (Craig Caron) posing with some droidcon London 2019 branding, including a lunar rover

Once again, everything from the lowliest drink ticket to to the venue’s exterior windows featured Android variations on NASA’s Apollo moon landing missions including a droid-lander, a lunar rover, and my personal favourite, a droid golfing on the moon. All of these illustrations were produced by me (with Irina Blok’s iconic Android logo as a base).

A somewhat cheesy animation of the "droidcon London" for the conference's Instagram feed
Two attendees at droidcon London 2019 walk by a roll-up banner
A close-up of the droidcon London 2019 event guide
Volunteers at droidcon London 2019 wearing their volunteer t-shirts and standing in front of some si
A crowd shot of droidcon London 2019, including the Google booth and a droidcon branded pop-up plane
A volunteer shows off some drink tokens for the droidcon London 2019 conference
Attendees walk up the stairs at droidcon London 2019 in front of vinyl decals which decorated the st
Exterior branding at the Business Design Centre in London promoting droidcon London 2019
A cardboard cutout of the Google's Android logo in full astronaut gear golfing on the moon
A cardboard cutout of the Google's Android logo in full astronaut gear and riding a lunar rover
A long shot of the droidcon London 2019 branding with attendees mingling
A number of droidcon London 2019 cardboard cutouts lined up as we were setting up the conference.
Attendees taking their droidcon London 2019 swag t-shirts
A droidcon London 2019 for decal in the foreground with a large branded balloon (and other branding)
Directional signage at droidcon London 2019 including a golfing astronaut Android
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